there is an interesting and detailed interview by Nicolas Llasera with Juho Leppänen of Camera Rescue about Cameras Rescue's initial concept and ideas at the start, their activities so far and their future plans.
Juho is very honest about their failures as well.
I've met Juho and some of his colleagues in the past at Photokina and the "Analogue Now" event in Berlin. We've exchanged infos, ideas and discussed a lot. I really appreciate their honest, humble and pragmatic, fact-based approach.
The "Scandinavian way" to do work, always with a little understatement, which I really like.
I think that is typical only for us Finns I also noticed the same when the video came out, Juho is almost apologizing everyone not meeting the goal, while still saving 74k cameras.
.. I can ask the guys for watering the cactus when I visit there next time, or maybe water it myself