The mistake people make is thinking that copying a $140 million radical style will bring them closer to what people and the market wants. Its like playing the lottery, having heard that most jackpot winners have played the lottery all their life, and ignoring a much larger majority who lost all their money doing the same thing. The one and only Jackson Pollock became famous for doing his own thing. There were probably others like him who never made a cent. Actually majority of others became broke doing the same thing but you never hear about them.
Another artist could crumple up a piece of paper at a public event, with all eyes/media on him, and make a fortune for being the first to do so. That piece of paper can win fame for being that piece of paper during that public event. You will fail doing the same thing and will become very depressed about yourself for trying this.
So for all of us who aren't Jackson Pollocks, the medium and materials are important as nobody cares about your ideas and your useless style unless somebody sponsors and publicizes you. So it better be a C-print, Silver Gelatin, or color carbon print made with digital printers. If selling inkjet, one can always find a better stock image for under $1 and send it to Walmart print center to get it ink-jetted.