To help keep roll film cool, there are little bags made for soft drinks or kid's school lunches which are aluminum foil silver-lined as well as having a layer of soft foam insulation. These help. Additional plastic sandwich bags are convenient for keeping film rolls protected from dust. And it's important to have your film developed as soon as possible after you return from your trip. Ektar and Portra will likely hold up better than the others. The biggest risk to film getting overheated will be if it sits too long in a dark black camera itself, unshaded. But the film might survive better than you do, if temps really do get that hot. Ironically, the best method I have found to keep film and gear cool inside a pack is to wrap these with my goose down jacket - it's an incredible insulator. Here in California it's entirely possible to be on certain glaciers in the morning, hike back out, drive downhill, and by afternoon be at the hottest location on earth, still in sight of snow on peaks above. But I don't go there in summer! Even the soles of shoes melt at those temps.