To the best of my knowledge, the GS1 panoramic back for 135 film never went into production - at best, there may be a prototype floating around. I've stopped looking for one.
The picture at the heritagecameras.co.uk site is a ETR (as moto-uno deduced), and the pano back shown is a 135W. It is not a GS1.
The presence of the screen with the etched panoramic guide was probably used with 120 film, so you could pre-visualize the panoramic crop on 120 film. Back in the day, 120 film was not more expensive than 135, the only reason to use 135 was to use emulsions not available in 120 films.