Well, it should be pointed out that there are different bleach formulae that either reduce, increase, or maintain contrast. However, the point that local bleaching in a negative as small as 35 mm will be very difficult to control is a good one. If the image is very, very good, and you want the ability to make multiple prints (for sale, say), you might consider making an enlarged copy negative and retouching that to simplify the printing process. If you just want one good one to hang on the wall, then burn in the affected area.