It would appear to me that the main point of this documentary is that there is no Lomography movement without the camera. If we can't have our toy we won't play.
In other words, the entire Lomography movement, a revolt against any form of structure within photography, in essence a hippie response to digital photography, the ultimate salvation of analogue photography, all hinged on a Russian factory agreeing to build a cheap, plastic camera at a loss.
And it took Vladimir Putin to make it happen.