RattyMouse
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Given the limited resources that Alaris presently has to work with ... an existing deployment of retail printing kiosks, a photo paper manufacturing plant and a disappearing film market ... what else can they do? Management is committed to short term profits, not long term investments. It would appear that they're betting on a cellphone app and attendant marketing campaign to suddenly ignite an unquenchable worldwide passion to print out all the family photos trapped on millions of iPhones and SD cards. This plan does seem to be an uphill climb, a bit of a stretch, a day late and a dollar short, and very, very familiar to any long-term Kodak observer.
His request was not addressed to, nor did it explicitly mention, "the film shooting community." I just sent film-related questions anyway....it was a nice gesture to ask the film shooting community for suggestions...
Taken together, they seem to support my position that, after Eastman Kodak's motion picture supply agreement ends, Building 38 will cease being the place where still film is coated. At that point, either Alaris will schlep its R&D staff and IP to Harrow in an attempt to coat still films itself, or some third-party supplier's film product(s) will have a "Kodak" brand slapped on them. In either situation, what becomes available for retail purchase won't be the 320TXP, TMX or TMY we know today. I intentionally omitted Ektar and Portra, since Kodak color film, in my opinion, will be a thing of history when this happens.
If by Ektar and TMAX you mean the films sold under those names today, you should care. Coated elsewhere, even if an attempt is made to duplicate their characteristics, the resulting films will not be the same. To what extent they would differ is unknown and might determine whether you'd still want to buy them....I'd like to be able to buy Ektar and T-Max for the foreseeable future. Where and how it is coated I do not really care...
In my opinion the only thing short-sighted about that was not simultaneously continuing intensive R&D on digital, patenting everything related, then locking those rights to produce unused in a vault while simultaneously continuing to enjoy the high margins returned by film and paper for many, many more decades....Whitmore drove the company back to a film concentration in 1993...those of us who worked there knew it was short-sighted as hell...
Reality sucks, but it's real....Stop with all the doom and gloom already...
My favorite bumper sticker: "I feel much better since I gave up hope."...My hope is...
... up and running and coating film once again at Harrow. Many, if not all, of the current or at least recent films were coated there at one time and there are still emulsion people alive to figure it out. No, I did not say it was a simple undertaking, but such things can be done.
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