This is a secondary site on which we can target slightly different customers and also on which we are launching our new stock control and inventory management systems (which will be rolled out to the main site when it re-launches before the May day bank holiday.)
The site is "de-cluttered" of all the more specialist products because we believe there is a strong novice interest in analogue at the moment and they will find this easier to navigate and understand. It also means we can test different products / prices / offers on one site without putting out a confusing message on the other site.
At the same time, we have made large investments in stock over the last 4 weeks and it's all geared towards being able to give the best possible customer service - something we have not been able to do sometimes.