"Analogue Essentials" new online shop launching 02/04/15

Ricardo Miranda · Apr 1, 2015

This came to me via Email:

Dead Link Removed

It is based in the UK. Company is called Specialist Photographic Ltd T/A Analogue Essentials in Worcestershire.

pdeeh · Apr 1, 2015

Yes, I got the same email, which means it must be from an outfit that already has my address on file and I have bought from (it was sent to an address I reserve for financial transactions only).

So ... who is behind it? The address is in the West Midlands and I wondered if it's an ex-employee of Ag starting up on their own? Or a relaunch of Ag themselves?

I suppose we'll find out in due course.

pdeeh · Apr 1, 2015

Aha it is Ag - Ag Photo is also a trading name for "Specialist Photographic Ltd"

Ian Grant · Apr 1, 2015

Formerly Maj Photographic Limited. Same address as Ag Photographic.

Ian

Ricardo Miranda · Apr 1, 2015

Ah! That is good to know! Thanks!

Tom Kershaw · Apr 1, 2015

I thought it sounded like Ag from the wording. Wonder what has happened to Ag?

Tom

Daire Quinlan · Apr 1, 2015

Tom Kershaw said:
I thought it sounded like Ag from the wording. Wonder what has happened to Ag?

ag-photographic.co.uk still seems alive. I've ordered from them a couple of times, and Matthew Wells was always very helpful and responsive.

pdeeh · Apr 1, 2015

Well it sounds like they are either expanding or changing ...

Ricardo Miranda · Apr 1, 2015

Expanding I would say.

This is what Mathew said on FADU:

This is a secondary site on which we can target slightly different customers and also on which we are launching our new stock control and inventory management systems (which will be rolled out to the main site when it re-launches before the May day bank holiday.)

The site is "de-cluttered" of all the more specialist products because we believe there is a strong novice interest in analogue at the moment and they will find this easier to navigate and understand. It also means we can test different products / prices / offers on one site without putting out a confusing message on the other site.

At the same time, we have made large investments in stock over the last 4 weeks and it's all geared towards being able to give the best possible customer service - something we have not been able to do sometimes.

"Analogue Essentials" new online shop launching 02/04/15

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