I did not like it. It seems that much too often when people talk about analogue photography they end up showing out-of-focus images with sick colours resembling a faded 20-years-old Polaroid or a badly inverted negative. OK I get the message is that it is "different" from digital, but that's not the way it is supposed to be different. Why not underscoring the good technical qualities of film, why not showing good properly taken pictures in film, rather than this "Instagram filter" appearance? It gives a very bad idea of what film is IMHO.
People might end up thinking that the sky is not skyblue in film.