An Announcement for APUG readers of LensWork

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lenswork

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First, thanks to everyone at APUG for all the nice things you guys say about LensWork. I think this is one of the best forums going and have stated so publicly. So . . . I wanted to come to all of you directly with an announcement so you could hear it direct from the horses mouth, so to speak.

After a year of agonizing, we have now officially closed the LensWork darkroom. In fact, we have dismantled it completely, effectively shutting down the LensWork gelatin silver Special Editions program. We have done so for a variety of reasons not the least of which is the increasing difficulty in the availability of materials. We used a great deal of Forte paper and it is gone. We used Ilford paper and they are hanging on by a thread. Paper is one issue, and although still available today, it's future is in question -- a difficulty that complicates long-term business planning. Assuming there would be no problems at all with obtaining paper, there is an even larger problem that has plagued us now for some time.

The larger and more troublesome issue is that we rely on the availability of large scale digital negatives -- the 425-line screen negative technololgy we pioneered. To obtain these negatives we rely on outside services and their ability to consistently provide high quality negatives. The machines (image setters) that make these negatives are a fast dying technology as more and more high-end printers convert to the better quality and less expensive computer-to-plate technologies. Image setter machines are rapidly disappearing from the printing industry and even those who are keeping them for a smaller client base are not keeping them in the same top-state of operational refinement. These machines require constant maintenance, cleaning, and tuning which is an expensive proposition. Without consistent maintenance, problems show up and are particularly noticeable when you push the machine to its limits -- which we do with out 425-line screen negatives. We thought about just buying one for our own use, but the service contracts are incredibly expensive -- a fact which complicates the business decisions of service bureaus whose clients are moving more and more to CTP.

In fact, the last several portfolios we did (Fay Godwin, Huntington Witherill, Tatiana Palnitska, Ryuijie, and Wynn Bullock) caused us fits. In each case we had to order up to a dozen of the same film in order to get one that was streak-free. The problems show up in horizontal lines that run the width of the image and are especially visible in smooth Zone 6-8 tones, especially skies, clouds, or water. This flaw is a result of the image setter not being in top condition, dirty, or the gears being slightly worn or out of alignment. Our service provider was very understanding and worked long and hard to help us resolve this, but their primary business is not high-resolution film for fine art reproductions. There are limits for any business who is trying to push a delicate technology for only a few customers. Without flawless negatives, we are simply stuck. With the increasing difficulty of getting these negatives, the risks of promising prints which we may not be able to deliver was just too great.

Curiously enough, the problems we have been having do not show up (fortunately) when one uses digital negatives for platinum printing. I have seen 300-line screen negatives make stunning platinum prints whereas a 300-line screen negative shows obvious dots in a silver print. I suspect this has to do with the paper fibers and texture of a platinum print helping to disguise the dots -- as compared to the higher resolution of silver paper which requires a 425-line screen to achieve the same visual effect. Funny, but the older printing technologies marry more successfully with digital negatives than the newer ones! What a strange world we live in.

In order to solve this, we've experimented over the last year or so with digital negatives from inkjet printers, but have not been able to create anything that approaches the fidelity of our 425-line screen negatives. Simply put, it seems the technology had snookered us. This hybrid technology -- with a foot in both technology camps -- was always a dicey combination. It worked beautifully when it worked, but in the final analysis there are just too many ways it can go wrong. As difficult as it is for us to do, it is time to move on.

Please understand this is a business decision, not an aesthetic one. Quite frankly, we are heartsick about this. It has been a good run, a profitable one for us as well as the photographers to whom we have paid over $300,000 in commissions. In the last seven years we've sold over 17,000 gelatin silver prints. If you think we have made this decision lightly you might reconsider in light of these numbers.

Over the last couple of years we have been frequently asked if we will offer LensWork Special Editions in ink. We might. We are not sure. Right now I am working on about 10 years of backlogged personal projects. For years I focussed my attention on developing and perfecting the LensWork hybrid printing technology. (Which I could have avoided if Burkholder had just written is book about 5 years earlier!) It's now time for a bit of a rest and regroup.

I hope this helps you understand our reasoning. There will be more on our website later this week. I wanted the APUG members to know without question that our decision has nothing whatsoever to do with aesthetics, analog processes, or in any way be interpreted as an insult to the tradition of analog printing or materials. (In other words, I am keeping my enlarger and my negative archives!) Thanks for understanding and for your support these last seven years of gelatin silver Special Editions.
Brooks Jensen
Editor, LensWork Publishing
Written Monday August 22, 2005
 

roteague

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Brooks,

Thank you for all your hard work. This is obviously a very difficult and personal decision on your part, and one not taken lightly. I'm sure that if a technology came by that allowed you to begin printing again you would. Thanks for passing this along to us.
 

scootermm

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ditto on roberts sentiments.
I will continue to support the magazine and admire what you all are (have been) doing.

good work.
 
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The magazine stands on its own even without the silver print collection option! It is a class mag I look forward to. Thanks for the pre-emptive info.
 

David A. Goldfarb

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Thanks for that thoughtful explanation.

I still wonder, if the main issue is the imagesetter neg, why not use a conventional master negative?

In a previous discussion we had on this issue over at the _LensWork_ forum at photo.net, you pointed to the control you can get with a digital neg, but that at the same time, a conventional dupe would be too good, as it were--i.e., indistinguishable from the original under close inspection with a loupe--while a print from a digital neg would show the dot pattern under a loupe.

Well, now that imagesetter negatives are less of an option, why not figure out how to make traditional dupes work, say with some identifying stamp on the back of the print, so that the LW Special Editions could be distinguished from original fine prints? I've seen conventional dupes from labs that specialize in dupe work that are really indistinguishable from the originals, and it was good enough for the Ansel Adams Special Editions, so I know the quality is there. It seems the main issue to solve is the one that the AA editions had of confusing the market.
 

roteague

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One more thought on LensWork. I am primarily a color landscape photographer and my knowledge of B&W isn't the greatest, however, I consider LensWork to be what B&W is about - it is where I turn when I want inspiration (for B&W).
 

Ole

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I can only agree with what the others have said: The magazine stands on it's own.

Since I have always preferred to make my own prints (on Forte, too), I won't miss the silver print collection...
 

jovo

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Thank you for the thorough explanation of a difficult situation. I have one or two of the silver gelatin prints and find them to be excellent. Good luck with your own personal projects, of which I hope, some continue to be traditional ones.
 

Les McLean

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Brooks, I read your post with regret and wish to thank you for bringing the special editions to the market place. I have only two but they hang along with a number of other B&W prints that I have obtained over the past 20 years. Thank you also for the only photographic magazine that I subscribe to.

My only criticism of your post was the message you are sending out about the future of analogue materials, particularly the seeds of doubt you are sowing in respect of Ilford Photo, a company with which I have had a long standing professional relationship. Their troubles over the past 12 months have been well documented but the UK directors have taken it over and are very upbeat about the future and are working very hard, with the cooperation of photographers and printers like myself, to provide high quality analogue materials for many years into the future. I understand the need for you to have a constant supply of high quality materials in order that you maintain the quality product you provided but I do think it is irresponsible of you to suggest that Ilford Photo's future is in question and imply that this is part of the reason for your decision to stop making the Special Editions.
 

Aggie

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I love your magazine! I wish you had voiced the problems you were having sooner. We have a person here on apug that still continues to do the negatives you seek. She does all the maintenance herself and strives to make sure that everything is of the hi9ghest quality. Jill lives in Idaho not too far away for the western US.

No matter I will still support you and your efforts at showcasing quality work. You do an excellent job for all of us. Thank you Brooks, and Maureen for you time and explanation.
 

Monophoto

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Earlier today, a post appeared on another web site that referred to a similar posting on a Yahoo board. The interpretation of the poster and those who added their comments (at least as perceived by this reader) was that Brooks has made a decision that traditional analog processes are in their last days, and that digital is about to complete displace silver.

I carefully read the message above - and what it clearly says is that Brooks has made a BUSINESS DECISION regarding one of his product offerings that happens to involve silver prints. He also very explicitly says that his personal commitment to and involvement with analog processes will continue in spite of what he has chosen to do with his business.

Many years ago, my 'day job' was as a manager in an organization that was a political snake pit. One of the lessons I learned in that job was that it is not possible to communicate too much, and keeping secrets is almost always a deadly mistake. But at the same time, I also learned the painful lessong that no good deed goes unpunished. I made a decision to communicate the basis for a business decision, and I carefully chose the words that I used to communicate the message to make sure that what I said was not subject to misinterpretation. But in spite of my great effort at clarity, the message was distorted by those who took a political position in opposition to me. Human nature is a wondrous thing!

I'm afraid that those who WANT to hear that silver is a dying art will find excuses to read that message into what Brooks has said, even though that is not the message that he intended to convery. And because he is one of the leading spokesmen for traditional photography, there is a risk that what he has said could be used to accelerate the demise of traditional photography.
 
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lenswork

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Les McLean said:
My only criticism of your post was the message you are sending out about the future of analogue materials, particularly the seeds of doubt you are sowing in respect of Ilford Photo, a company with which I have had a long standing professional relationship. Their troubles over the past 12 months have been well documented but the UK directors have taken it over and are very upbeat about the future and are working very hard, with the cooperation of photographers and printers like myself, to provide high quality analogue materials for many years into the future. I understand the need for you to have a constant supply of high quality materials in order that you maintain the quality product you provided but I do think it is irresponsible of you to suggest that Ilford Photo's future is in question and imply that this is part of the reason for your decision to stop making the Special Editions.

I'll take your criticism and apologize. I should not have implied anything about Ilford's future, but who knows? Certainly not me. The last time I ordered from Ilford, they delivered quickly even though the time before that there was a delay. I suspect the new management team is working very hard to keep Ilford healthy and prospering in spite of the upheaval in the industry. Besides, with Kodak's recent decisions, perhaps Ilford will be healthier than ever! I hope so. I still use their products!
Anyway, thanks for pointing this out and correcting me.
Brooks Jensen
Editor, LensWork Publishing
Written Monday August 22, 2005
 

Jim Chinn

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Thanks for providing us with the announcement, reasons and rationale.
I can understand the need to have consistent, predictable materials to provide the quality that Lenswork is known for. As Les pointed out several companies are still in the game and will continue to provide materials, so I agree with the Les that the situation from the paper side is not that dire.

I wish you well on all your future projects. Perhaps after a break and shifting of gears you can comeback to the special edition silver gelatin prints with some new techniques or ideas.
 

jd callow

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I think Brooks has volunteered (and clarified) a piece of information that clearly shows that he respects his readership.

My hat is off to him.

As an APUG member I am so happy that the tone of this thread seems to indicate that respect is well placed.

As a photographer I think there might have been other options (see David's post) and I'm sad for the lose
 

luvmydogs

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I agree with others that Lenswork stands on its own. It is a great source of inspiration for me.

Thank you for your note.
 

jimgalli

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Two interesting techno parallels that happened just previous to my lifetime make an interesting study. I love both. Steam locomotives and pipe organs. Both found themselves for different technological reasons at the end of what everyone thought was a normal road. Yet both are thriving 60 years later and the reason is because we insisted they should. The same will happen with silver photography I'm quite positive. It will look different than it does now but it will certainly persist, and thrive.

You can force the analogy I suppose and note that Alco and Lima raced to embrace the new technology much as Kodak has done of late. Neither is with us today.
 

Kerik

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Aggie said:
We have a person here on apug that still continues to do the negatives you seek. She does all the maintenance herself and strives to make sure that everything is of the hi9ghest quality.
Who is this? I'd like contact info.

Thanks,
Kerik
 

wfe

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I too am an avid Lenswork fan. Thank you Brooks for your thoughtful consideration of us APUGers. I also agree that silver photography will survive. Perhaps some technology will evolve that will allow Lenswork to resume the process.
 

grahamp

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It makes me really happy to have the Wynn Bullock set!

I think we need to remember that Lenswork is a business, and a fairly small one at that. The investment in time and money to develop a method is not inconsiderable, and risks impacting the core of the operation - the magazine.

Brooks has an oft-stated position on keeping art affordable. Lenswork also has a standard of reproduction that has to be respected. I have no doubt that if the technology makes these dual requirements possible again, Lenswork will use it.
 

Aggie

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Kerik said:
Who is this? I'd like contact info.

Thanks,
Kerik

Her id here is inthedark her name is Jill, and I know she lives near Boise. She id a very nice lady, and puts in the extra effort herself to make sure there is quality before she sends it out. I'm sure I can find a link to her so you can contact her direct.

found the link (there was a url link here which no longer exists)

You will need to PM her for more info. I also have her email, which I can send to you via a PM.
 
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Dave Wooten

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Brooks,

Thanks for the consideration and BTW I really enjoyed Magazine Memoirs-- "Creative Camera" and "Album" by Bill Jay and your editors note on Bill Jay (what a guy!) in the Mar-Apr2005 No. 57 of LensWork...

Dave in Vegas
 

jp80874

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jimgalli said:
Two interesting techno parallels that happened just previous to my lifetime make an interesting study. I love both. Steam locomotives and pipe organs. Both found themselves for different technological reasons at the end of what everyone thought was a normal road. Yet both are thriving 60 years later and the reason is because we insisted they should. The same will happen with silver photography I'm quite positive. It will look different than it does now but it will certainly persist, and thrive.

You can force the analogy I suppose and note that Alco and Lima raced to embrace the new technology much as Kodak has done of late. Neither is with us today.

Add wooden boats to the group. There is a host of names who did not survive the switch to fiber glass.

John Powers
 

Early Riser

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"We used a great deal of Forte paper and it is gone."

Brooks is forte really gone? I thought that Omega Satter is now the distributor and that the paper is still readily available?
 
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lenswork

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Early Riser said:
"We used a great deal of Forte paper and it is gone."

Brooks is forte really gone? I thought that Omega Satter is now the distributor and that the paper is still readily available?

I am sorry to say that it is gone. We buy directly from OmegaSatter and I talked with our rep not long ago. She said the factory is out of business and not likely to come back. One never knows, however, so I checked their website this morning in the hopes that things had changed. On their website it is still listed as n/a.

http://www.omegasatter.com/v2/products/displaycategory.cfm?CatID=31

Too bad. It is (was) a great paper -- one of my personal favorites.
Brooks Jensen
Editor, LensWork Publishing
Written Tuesday August 23, 2005 at 7:55AM
 

Early Riser

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Thanks for the reply Brooks. This is a sad state of affairs. We can only hope that other manufacturers can get enough of an advantage with this diminishing competition to get a stronger position for the long term.
 
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