I had some of the same thoughts about two years ago when I decided to embark on a similar quest. I wish you luck. the more vendors making affordable LF cameras of all formats the better for all of us. Here is some background about my curent project. Feel free to pm me about your specific ideas. I am more than happy to provide feedback.
I have begun to build lightweight ULF cameras that are affordable to most photographers. Priced about 1/3 to 1/2 of current vendors and provide enough features to make them more desirable then purchasing used ULF cameras.
My goal in the endeavor is two fold. First to provide cameras that will increase the population of ULF users to help ensure the continued availability of materials; second, to help provide tools to photographers who want to continue the tradition of contact printing taditional silver prints or using alternative processes from original ULF negatives.
So I have started a company. Great Plains View Cameras. After two years of designing, testing, building, I have come up with a series of light weight ULF cameras built on a modular concept that includes proprietary film holders.
The first camera will be introduced on APUG around August 1st. An 11x14 camera made from lightweight 6006 aluminum that weighs 14 lbs. (same for the 7x17 and 10x16). It is a monorail design that breaks down and sets up quickly and easily for easy transport in a backpack or case. Features include, reversable back, geared focus, geared front rise, front shift, tilt, and swing, rear swing and tilt (rear shift and rise available as options). Zero detents on movements, 40" bellows draw, accepts 8x10, 5x7 and 4x5 backs.
The rear standard uses a positive locking system instead of springs which allows lighter materials to be used and eliminates the possibility of moving the camera when the film holder is inserted. The film holders are made in house to fit the back and have the same film plane to lens distance as the gg.
Because we custom make the backs, we can build a back to fit any other film holder (lisco/fidelity, AWB etc). We can also build backs specific to glass plate photography as well as the holders.
We can build a camera or back to meet custom sizes. Full or half English plate sizes, 10x16, 7x14 etc. Components can be matched or picked for a variety of applications. Example: You could purchase a camera designed to take both 11x14 and 7x17. Bellows and rear standard dimensions would be 11x17 and you would have both 11x14 and 7x17 backs. An optional vertical tripod mount allows you to "safely" shoot tall 7x17 negatives without hanging the camera out on the side of the tripod.
Because the holders and backs are designed together we can use a simple design that is easy to load and rugged. For the same reason we can build film holders for any format or custom negative size, or build a back to match any available holder.
Probably the most time in designing these cameras (up 20x24) is the tedious job of deciding on materials and hardware. One way to keep the cost down is to make the bellows in house. Untill we can manufacture our own the current bellows are made by Turner Bellows. No they are not kid leather. But they are excellent, will last just as long and do the same job. If someone wants leather we can order one from Camera Bellows in England and tag on the extra cost. All the hardware with the exception of special rollers are off the shelf pieces.
The front standard and rail assembly are common between all formats 12x20 and smaller. So one could have the option of having a bellows and rear standard for 8x10 with 5x7 and 4x5 backs, and the 12x20 rear standard and bellows, (standard and bellows are easily exchanged) with optional 8x20, 11x14, 7x17 backs. One rail assembly, two rear standards with bellows and 7 formats!
The price for the 11x14 will be $2150. That will include 2 11x14 double side film holders. An 8x10 back would be $140 and would accept fidelity/lsico style holders. 7x17 the same price. The 11x14 and 7x17 combo with two film holders for each format will be tentatively priced at $2700. Aditional film holders will vary in price but for example an 11x14 or 7x17 holder will be $100.
I will make money off the cameras and accesories, such as the vaccum film holders and low cost vertical deep devloping tanks. But this is not my sole source of income, rather an addition to my other job and activities. So while it is a labor of love it is also for profit.
Being a new vendor, I ask for the trust of customers when purchasing something from me. In return I offer 30 day money back gaurantee, lifetime gaurantee on all parts, and peices from any breakage caused from defect or wear except the gg, as long as proper care of the camera is maintained. (ie, don't drop it down the side of a mountain, although dropping it in a lake won't hurt the camera). I also consider the ordering of a camera to be a contract with the individual. Cameras will be shipped within 6wks from when payment or deposit is received. I will give a shipping date and for every day a camera is past that date I will refund $10. But I don' plan on ever shipping late.
APUGers will get a chance to purchase either an 11x14 or 7x17 (including two film holders) for 1/2 price in August ( $1075). I'll ask for names and if more then one person PMs me I'll draw a name out of a hat. More specific information, images of the camera, hopefully a review or two and possibly a website on August 1st.