Thanks so very much for the warm welcome. I will do my very best to be worthy of your hospitality.
First, thanks Mr. Goldfarb, I recognise your name from the other site, and the same for juan.
First off, I need to give you an idea where I'm coming from. I turned to advertising and editorial illustration because that's where the big bucks were. Having said that, I can say with great authority, that this is not an arena for the faint of heart. Competition is fierce, and great....but so are the rewards.
Being in advertising photography meant that every picture I made was 'not sitting on top of Aunt Mary's piano'...it was going to be reproduced...printed...in everything from TIME magazine to the annual report of some corporation...like SHELL OIL. This mental mind set was the focus on every thing I shot....and the old adage still holds,...i.e. "You're only as good as your last shot (or assignment). With this in mind, we also have to learn the mentality of the people who would hire you. Mostly, they are art directors at major advertising agencies, who know almost as much about good photography as you do, but just don't know how to make it happen.
Understanding these fundamental truths, we also have to recognize how art directors think. Sometimes they were creative directors, but it's still the same thing.
When an art director has enough confidence (not easily won) in you, to hire you to shoot an ad for a major corporation,....they put their own necks on the line. If you screw up, they look BAD. This is not a good thing....to say the LEAST. Besides being confident in your own talents and experience, it involves some "Damned the torpedoes...FULL SPEED AHEAD"....courage and mindset. Why? Just think about it for a moment. I shot a double-truck (two page spread) for an ad for Borg-Warner, and their product Cycolac. It was a snowmobile shot at dawn. As I look back, the two page spread priced out at $5000 per SQUARE INCH...in the national edition. That's a helluva lot of trust and responsibility on your shoulders. Screw up, and you are TOAST!
With the help of the moderator of this wonderful site, I hope to have some assistance on how I might post some reproductions of this Borg-Warner shot, and others that I will reference in my posts. If I can figure out (with some help) how to post some of these images, I will tell you about this sunrise snow-mobile shot, and how I convinced the NYC art director to let me 'art-director it" on the spot. (A hint...it worked out GREAT" and I made a new art director friend that I have not known before the shot).
I would really like to show some of these shots, and take you with me on how they were made, and even some of my screw ups. (No body's perfect). Obviously my successes were in the majority, but my goal is to give you all, some insight into the world of the pressure filled life of a successful shooter. Not tooting my own horn here, just acknowledging that I DID survive. Not all can say that. Be well, Richard.
P.S. "roteague". Thanks for the Hawaii welcome. Spent three years flying P2V's out of Barbers Point Naval Air Station chasing and i.d'.ng Rusky subs. I miss Hawaii. NAS Barbers Point is gone I am told, but still have fond memories making my final approach for landing either over the water, or over sugar cane fields.
-)