a while back i had a conversation with an art director who worked for a HUGE insurance company.
she used to direct projects, manage photographers, produce collateral and ad/media content ..
now the company searches the royalty free image sites ( and probably trolls filkkr &C ) and she now manages
offshore printing companies, who (like the images used) are inexpensive, by comparison to what was "the norm".
i agree photographers have to adapt, and be savvy, and entrepreneurial but didin't they have to do that already ?
the commercial photography market has been FLOODED for decades with everyone from people who know exactly what they
are doing to people who have no clue. now it seems that with new-ish technology people who had no clue look like they do
i guess as they say, find what you are good at, and be better than anyone else + tons of connections will help .. ( now as well as 30 years ago ) ...