Unless there's an ironclad pricing contract with a mfg or distr, retailers can play the game any way they decide, dumb or smart. I can honestly state that I know how to do it far better than most. Got a
serious track record, and have outlasted all my competition which only understood a strategy of low pricing. Of course, I not interested in nickel and dime things like film anyway, or low margin things like
cameras. I can sit here goofing off like at thsi moment, and then turn thousands of dollars in the few minutes before the next post. But I'm just the buyer - don't own the business per se! (If I did, I wouldn't have to sit here!) Because I understand the nature of local business relationships, I happily
support the local "camera store". So what if I pay an extra buck for a roll of film. When I order in a
thousand buck roll of color paper, they figure a profit and I get it completely fresh without shpg damage or charges, two hundred bucks less than the big houses. Sometimes they win, sometimes I do.
But it's what's necessary if we want local convenience, as well as overall film distribution health.