Talk about capturing current cultural trends in one image. The place is sure eager to make sure that patrons know where to get treats for their dogs when they're out and about. Not to mention all the other modern life-ways the signs evoke: wi-fi, espresso, ice cream, bottled water, croissants, sun and body worship, and so on. Speaking photographically, the contrast and the grain work well together. Way cool! The fish-eye effect ain't bad either.