I think it was Bob Monaghan, owner of the extensive Bronica website, who blamed the second-class status of Bronica cameras partially on the fact that in the 1970s when Hasselblad was running ads with attractive female models, Bronica ran a campaign that featured a series of photos in a fish market. Should be a surprise that a Mamiya shooter reconciles the archetypes of the nubile young woman and the dead fish? Perhaps not.