No seriously, why did Kodak used "True Colours" (Veri + Chrome) as a brand for a B&W film?
I've always been confused by that name, provided that now all the films/process that end in -chrome are for color images: Kodachrome, Ektachrome, Cibachrome, etc.
Anybody has fond memories of that discontinued film? I think I was born not long before they pulled it out of the shelves, so it's something I've forever missed.
I've always been confused by that name, provided that now all the films/process that end in -chrome are for color images: Kodachrome, Ektachrome, Cibachrome, etc.
Anybody has fond memories of that discontinued film? I think I was born not long before they pulled it out of the shelves, so it's something I've forever missed.

