A friend of mine who works at Walgreens says it is rebranded Fuji. As far as correlation between what the Walgreens label says and what type of Fuji it is, he did not know. But, you can rest assured it is the cheapest stuff they can buy.
i get some film (generally for the saturation boost) for 99c/roll at my local 99c store. in date. definitely fuji c200. prints nicely. grainy though.
I have found a cheaper (4 roll pack/$1) at my local 'Nothing over 99c store'. Its expired in 09/08, but it looks great, and the colors are spot on from what I can see. I have to make another trip back to get all that I can of that film they have in stock that I can afford. Hell, I shoot it in my T4 and the negs look great. Even better when through the F100.
I know that many people tell me "don't shoot expired film if you value your images!" absolute bollocks if you ask me. My color photog teacher has asked me to print negs I normally wouldn't have just because she likes what I'm shooting and printing. Besides, my local store buys in BULK, and I check the emulsion numbers on the boxes, and get the same E-#'s, so they're coming out of the same boxes, so stored the same. No problems so far, except for the pack of Max 800 i got. bad cyan density loss. and extremely grainy. and this was with a small (1/4) stop push.
all my classmates shoot $6/roll portra and $5/roll fuji pro films. since I process my own rather than take it to a lab, it shows less grain(IMO) and the saturation is in all the right places, at least for me.
i print on fuji CA, glossy. nice and sharp, saturated(in all the right places, reds/grass/blue(not cyan) skies) great stuff. and "aged"
There are, of course, variations in quality between films, but I think that poor quality processing and printing is sometimes a bigger factor in producing disappointing results.
I've recently found a good quality lab, handles anything from 110 to professional 20x16, and have been delighted with the results I've had from all films, even cheapy C200 and Kodak Colormax.
Ektar and the Fuji equivalents are even better...but not that much! And I'm very critical.
When I worked for one of Kodak's finishing labs, back in the 80's, own brand supermarket and chemist's stores films were one of the big name's older generation of films. In those days fuji, and agfa were the main ones. It's probably the same today, (though not agfa). I can't be sure, however as I moved on to a pro lab in the early 90's.
In the last month I shot some Walgreen's/Agfa and some Walgreens/Fuji. I rate the older Walgreens Agfa 400 at 250 and the Walgreens Fuji 400 at 320. Both films are good but are not tolerant of underexposure. I rate both the Walgreens/Agfa 200 and the Walgreens/Fuji 200 at 200 with good results. Today I shot a roll of Fuji Superia-Xtra 400 at 400 in a Canon EF. At one time Konica also made a lot of private label color print film. I have a large supply of the CVS/Fuji 200 and 400 speed films and I also rate the CVS 400 at 320. CVS sometimed has four-packs on sale at $4.99 for the 200 film and $5.99 for the 400 film. The Walgreens prices are much higher for the same film but they also offer an 800 speed film, which CVS does not.