The last stock of New55 is going fast

Discussion in 'Instant Cameras, Backs and Film' started by vdonovan, Jul 17, 2017.

  1. vdonovan

    vdonovan Member
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    According to New55 founder Bob Crowley's post on Facebook, there are only 800 boxes of their New55 positive/negative peel-apart 4x5 film left in stock, and no plans at the moment to manufacture more. This film was never right for me, but if you've ever want to try it, now's your chance:
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  2. Fixcinater

    Fixcinater Member

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    Here is the direct link as to why:

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  3. brofkand

    brofkand Member
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    It was always far too expensive for me for the quality, much like Impossible film is. Still, sad to see it go as they did seem intent on perfecting the product. I don't think there's a sustainable market for an imperfect $15/shot 4x5 instant film. Type 55 was not perfect, but at least it was reliable.
     
  4. EdSawyer

    EdSawyer Member
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    It would be great if they could find a solution to the pod machine issue. Although their current product is far from ideal, they at least seemed dedicated to giving it a real try, and with enough money and time and the right talent could probably make it work well.
     
  5. mweintraub

    mweintraub Subscriber

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    Just in time when I got the Quadra 72 back for my RZ. /s

    *le sigh*
     
  6. Peter de Groot

    Peter de Groot Member
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    Latest word from Bob:
    New55 FILM ends regular production
    Crowley Comments on Conclusion of New55 Project

    Ashland, MA December 12, 2017

    Instant film maker New55 Holdings, LLC announced today the conclusion of film production and sales stemming from The New55 Project that started in January of 2010. Founding members Bob Crowley, Sam Hiser and Charles Fendrock are pursuing a new photographic mission focused on the origins and future directions of post-digital instant photography. “Legacy products are sort of like oldies music” said Bob Crowley, who started the project in his R&D laboratory seven years ago. “It is a great field to learn, but it is more important to discover or create something new.” Crowley often talks about his lab's research into the origins of instant photography that uncovered secrets that had been hidden; “It's a story most people don't know except for the corporate lines. A woman named Edith Weyde made the first instant photographs in the 1930s, and today her work has been rediscovered. It fills in many of the missing pieces that were omitted.”

    In the 1930s, AGFA of Germany developed the diffusion transfer reversal system which is the basis for the instant print. Once the war was over, German technology was captured and offered to American companies through the government's Joint Objectives Committee, of which Polaroid was an interested party. When Crowley began searching for technical details of how the instant process works, he found it in Weyde's writings which were in a book he got from the Polaroid library when it was sold off. “It's amazing she was never mentioned” says Crowley, who believes that women inventors have been generally forgotten in many fields.

    Over the course of the interview, Crowley produced a “hit list” of accomplishments he says summarizes what New55 did. (published with permission)

    “During the project, the team of only three employees and two volunteers:

    Invented a hand assembly system that is fast, convenient and requires no darkroom. Two assemblers produced over 60,000 units of instant film!

    Developed a peelapart color system using a negative taken from integral films and showed excellent results that could lead to color large format instant prints.

    Invented a new instant color system that could obviate products produced by Fujifilm, Kodak and others if developed and commercialized.

    Built a high performance coating system out of surplus parts that exceeded results from expensive commercial coaters. Followed that and quickly achieved a good print using simple equipment made by the team.

    Proposed a practical packfilm replacement system project that was kept internally.

    Created several new products such as R5 Monobath, Atomic-X sheet film, 1SHOT ready loaded sheet films aimed at analog photographers

    Ran active twitter, facebook and instagram pages

    Ran many workshops and produced numerous “how-to” tutorials.

    Ran the New55 blog which will be left up so that historians can revisit the project.

    New55 FILM was used to photograph Kate Moss, Johnny Depp, Stella McCartney and used by famous photographers like David Bailey and Jay Clendinin.

    Assembled an impressive and new intellectual property portfolio that details processes that are greener, use much less toxic materials, lower waste and contribute to sustainability of analog photo materials.

    Got to the bottom of the market size and shares owned by the larger film companies and shared this intel with our allies.

    Balanced the print and the negative! Users will know what this means!

    Discovered the invention of the instant photograph process in a surprising place; The wonderful German scientist Edith Weyde who invented the instant photo process used today and serves as a role model to many, and began the restoration of a truthful and accurate account of the history of instant photography away from corporate fingers and marketing campaigns.”

    Of this last discovery, Crowley said, the team is actually most proud, as it seems timely and right that this important inventor is finally getting the recognition she deserves. “The process we use is straight out of Edith Weyde's work and with the exception of our all water-based process improvements in the name of environmental safety, would seem very familiar to what she invented in the 1930s!”

    On what will happen to the remaining New55 technology, Crowley is philosophic: “There is obviously more to it than meets the eye, much of it has never been discussed widely in public because we had only very limited funding. There's a lot there. We've just put it all in a box for now.”
     
  7. Ces1um

    Ces1um Member
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    This is sad. I really liked their monobath.
     
  8. bdial

    bdial Subscriber
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    Having attended a workshop with Bob last spring, I have great respect for his enthusiasm and dedication to the project. In some respects, I think their monobath and film sleeves were more important than the re-creation of type 55, because it was a way to make large format very accessible to people with no darkrooms or minimal darkrooms.
    Sad to see it ending.
     
  9. adelorenzo

    adelorenzo Subscriber
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    Bob, Sam et al. deserve a lot of recognition for all the passion they put into this project and how open they have been throughout the many ups and downs. Sad to hear that it's finally come to an end, and I hope this isn't the last we hear from them.
     
  10. Peter de Groot

    Peter de Groot Member
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    The last sentence is hopeful though. With a decent investor there is still hope for New55. I believe Monobath does not have to end. That is a fairly low tech product. But without proper investments to ramp up production, secure a podmachine and get more automation going it wil not happen. Although Kickstarter can be a good tool the burden of delivering the perks can be cumbersome and can be in fact counterproductive. Since the Kickstarter projects reach the goals but not much more than that.
    The guys and girls from New55 did one hell of a job. To bad that availability to the podmachine next door was cut off and basically killed the New55 project. It was the last drop....
     
  11. EdSawyer

    EdSawyer Member
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    Yeah, the podmachine fiasco sucked. There was more there than meets the eye I am sure, and we haven't heard the whole story on that (from the 20x24 point of view, particularly). too bad that sidelined things. that said, they never really had a truly viable pro-grade product. it was all still very much alpha or maybe early-beta level quality. Expired 2009 real Polaroid type 55 is still a cheaper and better alternative, and still viable.
     
  12. Peter de Groot

    Peter de Groot Member
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    Well not really. It was the Polaroid mentallaty really that stopped the deal. And yes the film was not were it needs to be. Lack of capital and a podmachine laid the project to rest.
     
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