Just an opinion but I'm surprised they are still in business. Digital has to impact their sales greatly due to its instant aspect, plus the colors and tonalities of their pack films really don't match any current film emulsions, the cost is high, and their latest attempts at consumer formats have been appalling. The R&D and manufacturing costs probably are more than conventional silver halide materials and to top it all off, the longevity of the images has always been suspect IMO.
The 809 and 669 emulsions for transfers are nice and types 55 & 665 positive/negative films are wonderful, but with so many commercial studios going digital, there can't be much more than a niche market for those films now. Sadly, I don't think it is sustainable given current trends in the amateur and studio markets.
Joe