While I would like to accept your assertions, my unfortunate experience with photo magazines leads me to want two things. First, I would like to see an actual copy to decide whether the quality justifies the price. Unfortunately, neither Borders nor Barnes & Noble carry this publicaiton in my area.
My second concern is that I have been burned by boutique magazine publishers - both in the US and in the UK. In the US there was the famous Darkroom Photography debacle. Followed by Camera & Darkroom. Followed in recent months by PhotoVision. Three times on one publication ought to have taught me a lesson. Of course, they sold the mailing list to "Outdoor Photography" - an equipment-shilling rag that I throw away the same day it arrives in the mail.
But then there was Darkroom User, later relabeled Camera & Darkroom and published in the UK. Excellent publication - but alas the publication schedule had to be sacrificed to the publisher's need to be the sole caregiver for his ailing wife. And when they moved to France, publication ceased, even through my subscription had more than a year left to run. Only in this case, they didn't sell the mailing list to another publisher.