Any photographers here working in the fashion industry? Is MF(Film) still used in the industry or are they dropping their film cams and prefer those high-end digital SLRs?
When I say Film-MF, I mean shooting film then scanning to digital files. This is assuming that the photographer or the agency cannot afford a digital back.
Any thoughts?
Editorial content in the circles I shoot for has gone and stayed largely digital.
I'm seeing some of the fashion work, especially the covers, move back to film. as in, it went largely digital, around here, and now its swinging a little back toward film. Seems some can see a difference. Renting a DB isn't an issue, and its not about file size, they just are getting tired of the "plastic" look. (their words, not mine)
The same is occuring in my commercial work. When its a POC that need to be cranked out, they are saying "just shoot it digital" but when its high profile, high dollar, its film all the way. It all depends what market, and what market level you are talking about. The cheaper, and lower, down the food chain, the less likely film will be involved, so you don't see film around the model mill/gold chain photographer crowd. While its possible to be a hack using any photographic medium, the hacks have by in large moved to digital. Good riddance.
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