The premier issue of MAGNAchrom is now available for free to registered users at Dead Link Removed.
I started MAGNAchrom to offer the medium and large format community a publication that would provide up-to-date, accurate information, was handsomely designed, international in scope, and most of all, featured the photography of dedicated users of medium and large format equipment who had few other international avenues to see their work published. As such, we won't focus on the work of the already famous. Instead, I firmly believe that the best photography being done today is produced by largely unknown people (the vast majority of whom are amateurs) who have been quietly working "under the radar" out of view of already existing publications.
Oh, and MAGNAchrom is advertising-sponsored, so it will always be free to registered users. Yes, yes, we need some information about you — nothing personal mind you (for example, we never want your mailing address or phone numbers or God help me your credit card information). Rather, our advertisers will need to know what countries people are from, what kinds of camera equipment you use, etc. So to the extent that you wish to help MAGNAchrom succeed, then tell us as much as you can so that advertisers can continue to foot the bill.
Why is MAGNAchrom considered a hybrid magazine you ask? Well, first of all, the free version can be downloaded and viewed on your monitor and/or printed to your inkjet printer for reading later. Secondly, at the end of each Volume (currently scheduled for six issues per year) we will print a limited-edition, high-resolution, beautifully bound book of all six issues which will be offered for sale. Thirdly, each issue of MAGNAchrom will undergo constant builds over its lifetime. In this way, MAGNAchrom is a bit like a software application and will constantly evolve. And lastly, there is nothing that would prevent us from (eventually) printing the issues for distribution to newstands — however, we can only reach this last stage with your support.
So how can you best support MAGNAchrom? First by being truthful about the information about yourself. (I'll be suspicious from the get go if I start seeing lots of large-format "photographers" from Mongolia!) The cumulative data will help convince those advertisers who are "on the fence" to advertise with us. The kind of aggregated information they will be interested in will be like: "Total number of UK Medium Format users who downloaded issue #2" — that kind of thing. Eventually, they can tailor their advertising to our audience, whose composition only time will tell. Secondly, you can support MAGNAchrom by telling your friends and colleagues about us — needless to say, especially those friends and collegues who are interested in medium and large format photography! And thirdly, you can assist us by contributing articles, offering to review equipment (both new and collectible), and/or presenting your portfolio for review using the Contribute! page.
Finally, what separates MAGNAchrom is that we will use your feedback to change and improve each issue. Instead of excuses, you will see spelling and/or grammatical errors fixed asap. Further as each issue will undergo many "builds" during its lifetime, we can add additional information to the old articles — for example, mentioning that such-and-such product has been updated to a newer model, or so-and-so recently won a prestigious award or wrote a book (or posthumously, so-and-so is no longer with us). This way, even old issues of MAGNAchrom will be up-to-date. All we need is your feedback.
So you see, in a very real way, this can be your magazine. We want to feature you and your work and your ideas. Keep in touch. You can email me anytime.
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J Michael Sullivan
Editor/Publisher, MAGNAchrom
Dead Link Removed
P.S. While the premiere issue was focused (mostly) on digital, the second issue of MAGNAchrom is dedicated to film/analog processes -- you are gonna love it!
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