So while in a local boutique I stumbled across the Lomography section/display. Now I've no interest in the cameras at 70-150. Already have a Holga and that's charm enough for me. However the lomo branded film seemed relatively good value. Any idea if this is just a rebranded 'fujifilm/kodak' or some other brand. Or is it an in house product? Wondering how to expose the film. How much over should I go.