from http://www.fujifilm.com/news/n070823.html Aug. 23, 2007 FUJIFILM Corporation (President and CEO: Shigetaka Komori, hereinafter Fujifilm) announced today that from October 2007 onward, it will implement worldwide price increases for its color negative photo film products. Fujifilm has undertaken intensive structural reforms globally to adjust to the harsh market conditions in the photo imaging business. However, despite these efforts to reduce fixed costs and improve productivity, it cannot continue to absorb the rapid rise in costs of silver, oil and other raw materials. Prices are expected to increase globally by around 5 %. The rate of increase may differ by regional market.