It really depends on the film and developer combination. It's always suggested to start with manufacturer times, and adjust as required. Or, cut your film speed in 1/2, and go from there. Regardless, until you evaluate your negatives (and prints if neccessary), you'll be wandering around in the dark.
I assume by 'stronger whites' you mean brighter whites. When enlarging, you have a couple of things you can do: decrease the initial exposure - this will of course lighten the blacks as well, so you can increase the magenta to get a bit more contrast. Depending on the paper that you use, you may have to increase exposure to compensate for the neutral density effect of the magenta filter (reducing the amount of light hitting the paper, further lightening the whites). If you're using graded papers (generally uncommon these days) you can jump to a higher grade to increase the contrast. You can also use a dilute solution of potassium ferricyanide (bleach) on the whites to further brighten them.
Sepia toning is done through a bleach/re-development process - instructions can be found on the sepia toner packages themselves. I can't give you more details than that, since I've never done it....
Hope that helps you out!