1. as a baseline from which to start, how would you shoot this film if it were fresh -- box speed?
If it were fresh, I would shoot it at box speed. Since it's a color negative film, which already can handle overexposure quite well, I would shoot it below box speed. Especially since it has been expired. I shot my Ektar 25 (expired around 1994 I beleive) at ISO 8.
2. any universally applicable exposure adjustments for a film which expired 20 years ago? i would think no, with each roll being unique based upon its storage history.
I didn't do any exposure adjustments apart from the ISO setting
3. finally, any processing adjustments you would recommend or just go with normal c-41 processing?
I developed normally, apart from making some mistakes in development, the pictures came out nice. I will post some results later