There was a thread here some time ago about the full chemical process taking place during bleaching and bleach aeration, and IIRC, pH goes up if used bleach is aerated. I would therefore assume, that Ammonium Bromide plus aeration is insufficient as replenishment regime. As you replenish, there will be a buildup of Ammonium plus whatever counter anion is added when pH is brought back down, and this buildup will eventually render the bleach ineffective. There will also be some water carryover from preceding wash cycle, diluting the bleach agent. A real replenisher will therefore contain Ammonium Bromide, some acid, and Ammonium Ferric EDTA/PDTA.