Hello Dr. Wood,
First, congratulations to you for offering the services you do. This is a great niche you have found which I'm sure is very valuable to all the slide shooters out there.
Please don't read my personal skepticism as negativity. You, myself, and everyone else in the APUG community--we're all artists and are all on the same team here rooting for the work that we create. I am sure you are offering a great service with great results. Your hard work and research should be rewarded, and I'm sure it is being rewarded through your business. My own problems come from how you have presented your services. While they are outstanding, I am not yet convinced you've invented the light bulb of the photgraphic world--at least not from reading your web site. What seems to be most likely is you have refined, researched, and worked the kinks out of a system for positive development based on chemical fogging, rather than light exposure, and careful selection of development techniques. This is no easy feat for sure and it is to be respected and applauded (I would pat you on the back if I could), just that would not be a light bulb per se. Rather, I currently believe you have mastered, truly mastered, a previously known positive development process and it's application to today's in production film mediums.
Please do not take personal offense as none is intended, but what comes across in your presentation and defense of your process here and on other web boards across the web is "you'll never guess what I did and I'm not telling". While I believe you are a master slide developer, analogous to a master printer, I'm not yet convinced you have a new process. I believe it is well within the means of many dedicated artists to master the positive process (although not without much work) and I personally wish to encourage other artists to do so if it serves their needs. Understandably, it is to the benefit of your business if the process at least appears to be beyond the reach of us all. If you have truly developed a new significantly different process, do you have a patent for your new process? Would you be kind enough to provide the patent number so we can better understand your technique from bits of information recorded there? Your patent gives you all the legal leverage you need to prevent others from replicating your services commercially.
I am still open to the possibility that you have made a new photographic discovery and I hope that you have. Given that we are presented with an unprovable theorem as your secrets must, very understandably so, remain secret, I have a technical question. You mentioned up to about 12 stops of visible density range on the positive depending on the emulsion. This is the visible range on the film, but in terms of recorded information, does the dr5 process store any more recorded dynamic range compared to negatives of the same emulsion processed in typical developers? Essentially the question I am asking is, do films processed in dr5 hold more or less actual recorded information versus their negative counterparts? This is easily tested by shooting step tablets under controlled conditions and processing in both dr5 and conventional negative developers. Have you ever tried this for comparison?
In terms of a business model, I would suspect that most of your customer base would not develop on their own even if they had the formulas handed to them. Slide shooters tend to be commercial shooters who need fast turnaround, rock solid consistency, and minimal drain on their personal manhours. Those that soup their own tend to be relatively low throughput artists who need special controls for creative purposes and their own critical quality. I would guess that your real concerns in divulging secrets should not be the closet artists who are now souping slides based on your research--they may or may not have sent the work to you anyway because of their special needs and frequently budgetary concerns. Rather, the real concern is rival businesses setting up shop and providing services to the big commercial shooters at discounted prices using your processes. Again, a patent should provide you legal tools to prevent this. Also, you may even be able to make out and expand by licensing your processes to other shops, perhaps many shops, in the end. Have you thought about writing a book and selling it to the "soup your own" artists? You may find a whole new set of customers who never would have tried you before reading your book because of their particular needs. Revenue (book sales) and advertising all rolled into one, plus the altruistic benefits of contributing to the permanent knowledge base of the photographic community. A book would likely not hurt your sales with typical slide shooters for reasons already mentioned above. There are lots of ways to leverage this and get the most out of it. Fiscal concerns and fiscal security are obviously of utmost importance, but your research doesn't need to go with you to your grave in order to secure your business.
Thanks a lot for helping me to understand your process. Best of luck in the future. I suspect I'll have to send some film your way pretty soon to find out what I'm missing. I can't wait to see some projected dr5 4x5s. I won't hold my breath, but should I ever see your book in Barnes and Noble, I'll be sure to pick it up.
Thanks again,
Jarred