This article is about a guy named Dangin who is the fashion industry's leading digital retoucher and his process. You can read the entire 6000 word essay here. Then read some of the ruckus from it here. But here is a quote from it: Photography as we knew it, meaning film and Kodak and all that, was a very subjective process. With film images you had emotions. You used to go out and buy film like Fuji, because it was more saturated, or you liked Agfa because it gave you a rounded color palette. With a ten-dollar roll of film, he explained, you were essentially buying ten dollars worth of someones ideas. Software, right now, is objective. Let the user create whatever he wants. Which is great, but it doesnt really produce good photography. Go with caution.